• About dunkablog
  • My Creative Output

dunkablog

~ The official website of author Duncan MacLeod

dunkablog

Tag Archives: email blast attachment

Email Insight

29 Tuesday Jul 2014

Posted by dunkablog in Business, Business Process Improvement, Public Relations

≈ Leave a comment

Tags

email blast attachment

I discovered today that if you send an email promising an attachment, but you forget to attach it, you’re far more likely to have a real interaction with the recipient. Today, I was using a mail merge in Word to send out a friendly reminder to about 85 people at work that I didn’t know. I asked them to do a simple task, and to follow the attached instructions, which they had received a couple of times already but chose to ignore,

Of the 85 people I contacted, I got 30 emails saying “Hey, where’s my attachment?” I learned that 10 people had left the company unexpectedly. Another 15 found their old instructions and signed up without bothering to engage me.

Now this was the third time they were asked to do this, so it was surprising to me that 55 out of 85 recipients were checked off my list, leaving a short list of people who would do well to take my time management class.

I really connected with the 30 folks who wrote back. It was a chance to wish the sick people a get well soon, and to say goodbye to a few people who were on their way out.

It was unexpectedly productive to withhold the needed information on the third go round. Food for thought.

Share this:

  • Twitter
  • Facebook
  • Reddit
  • Pinterest
  • Email

Like this:

Like Loading...

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 640 other subscribers
Follow dunkablog on WordPress.com

Me

dunkablog

dunkablog

Writer, filmmaker, doodler, musician, data miner

Personal Links

  • dunkablog
  • My author page on Amazon.com
  • My Smashwords Page
  • My Facebook Author Page

View Full Profile →

What I Wrote About

  • Duncanwritesbooks.com
  • Ready, Fire, AIM!
  • Goodbye to a fellow writer and mentor
  • I Wrote ‘5150’ To Help Others
  • The whole series on Kindle Unlimited

Recent Comments

Shara Palmer on I Wrote ‘5150’ To…
Ann Pugh on Goodbye to a fellow writer and…
wolfcanary on The whole series on Kindle…
Duncan MacLeod on Serial Employee
wolfcanary on Take guns away from Trump…

Follow me on Twitter

My Tweets

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • dunkablog
    • Join 60 other followers
    • Already have a WordPress.com account? Log in now.
    • dunkablog
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: